China’s leading used-car platform, backed by e-commerce giant, announced that it had invested 200 million RMB ($29 million U.S.) in a verification system for vehicles listed on the platform.

The system includes manual and data-driven assessments, a professional 259-point vehicle examination and a sales-history verification. Only vehicles which have passed these examinations will be listed for sale on 

The move mirrors an identical 200-million RMB investment made by rival in establishing its own “user protection fund” back in January (we reported here).

 The Guazi announcement made it clear once again that the big players in China’s crowded, used-car market are courting consumer confidence. For Guazi, these efforts have been hurt by recent allegations and legal action taken by rival Youxin ershouche, who have accused of planting negative media reports (we reported here).

Despite this, Guazi continues to pull away from Renrenche and Youxin in terms of brand awareness, according to a recent report by Millward Brown.

Guazi has been making big waves with recent sales and revenue records. It broke the barriers of 40,000 units sold, and 3 billion RMB in revenue in December 2016.

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