Marktplaats adds popular lead-management tool
17 Mar 2017
All auto dealers on EBay-owned Marktplaats.nl are now directed to a special site, where they can look at a wealth of information on the leads generated by their auto ads. The information is also usefully presented in visual form.
Currently, 86 percent of auto listings on Marktplaats comes from professionals – among the highest professional shares of all horizontals in the world.
The information on leads on Marktplaats is compiled and presented by the lead management software LEF, which has become popular among Dutch car dealerships. LEF was created by a Dutch tech vendor called UName-It. At this stage, LEF is only available in Dutch.
With LEF, dealers can follow the performances of their listings in real time. It collects information on email and phone leads, and on the number of final conversions and car purchases.
LEF enables marketplaces to:
+ combine all the lead sources into one feed; and see
+ what the quality of lead follow-up within the company is;
+ who exactly follows the leads;
+ how many orders come from which leads and,
+ what the turnaround time per lead is.
The cooperation with LEF is one of many steps Marktplaats.nl has taken over the years to enhance its service to dealers.
Apart from lead management, Marktplaats Auto offers 24-hour, 6-day a week telephone support; a call-tracking tool (from Swedish start-up Freespee), which catches and saves unanswered phone calls; an auto configurator for new auto buyers; an online showroom space for dealers; and a separate site for new cars called NieuweAutoKopen.nl, which duplicates all car listings Marktplaats deems “new” (we reported about it here).