Purple Squirrel turns job site model on its head by Brian Blum in Financials / Deals 24 Mar 2017 Purple Squirrel has raised nearly $3 million U.S. to flip the standard job site business model on its head: the company charges the job seeker not the company. This article is only available to AIM Group clients. Please subscribe now or log in to view. Share joel cheesmanlinkedinPurple Squirrel Brian Blum Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.