Saltside’s Bikroy raises female share in work force

03 Apr 2017

Bikroy.com, leading online classified site in Bangladesh, is working to increase the participation of women in the mainstream economy with its ‘Moner Janala’ program. (Moner Janala means “window of your mind” in Bengali.) 

“To strengthen gender equality at Bikroy.com, we introduced a female forum, called Moner Janala, in 2016, where female colleagues can share their thoughts and experiences,” Martin Malmström, managing director at Bikroy told us. 

“On top of quarterly internal sessions and lectures by leading female professionals in Bangladesh, they also get special training, depending on the business needs … to encourage females to continue their professional careers,” he said.  

Recently, the marketplace arranged Microsoft Excel (spreadsheet software) training for all its female employees, to upgrade their financial and accounting skills, it announced on its LinkedIn page.

Bikroy, owned by Sweden-headquartered Saltside Technologies AB, launched in 2012. It has more than 100 employees. The site revised its ratio for female workers to total employees upwards to 36 percent from 29 percent at the beginning of 2016, in line with the United Nations Women-initiated solidarity campaign for women’s empowerment, to which Bikroy is a signatory.

In Bangladesh, female participation in the total labor force was 40 percent in 2014, according to the World Bank. Over the past decade, the ratio has, however, been increasing.

Ekhanei.com and Clickbd.com are the two main competitors of Bikroy.com in the south Asian country.

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Tariq Ahmed Saeedi

Tariq Ahmed Saeedi writes stories on sharing economies in Asia – particularly Japan, Taiwan, Vietnam, Korea, Pakistan, Bangladesh and Iran. He joined the AIM Group in January 2016. Tariq is also a spotter, monitoring global marketplace industry’s updates. He carries more than 15 years of writing experience. Tariq frequently contributes economic/tech news and analysis to a daily The News International and a magazine. He has also written features and interview articles for various other publications and some of his write-ups have been cited for references in reports by the World Bank and archived in Florida Institute of Technology’s library. Tariq has also narrated corporate website content for Audi importer in Pakistan and others. He started his career from a television’s current affairs department in 2003 and later joined the country’s premier news agency Pakistan Press International.