Schibsted cast in the role of the bad guy in Norway by Lars Herlin in Marketplace 04 May 2017 A documentary in Norway portrayed Schibsted as a company which buys start-ups to get its hands on technology, only to renege on a promise to spend money on marketing. Schibsted defends itself but only manages to slip deeper into the quirk mire. This article is only available to AIM Group clients. Please subscribe now or log in to view. Share Didrik Munchdn.noGeir EngdahlLetgoschibstedShpocksnapsale Lars Herlin Lars Herlin is an AIM Group senior analyst for Europe, and our expert on Schibsted. He had a long career in journalism at Expressen, Svenska Dagbladet and VeckansAffärer, and served as managing editor and later managing director of Gotlands Allehanda.