Auction site Huuto offers instant credit to buyers

09 May 2017

In Finland, Sanoma’s auction site launched a credit service for buyers in cooperation with the online loans company Credit24 Finland.

The service, called Huuto Luotto, is offered as an online credit application integrated into (as part of) the purchasing process on You apply for a short- or medium-term loan by completing a simple, online application form, which is processed by Credit24 within 15 minutes. Successful applicants receive the money right away – paid into their Huuto user accounts.

Credit24 belongs to IPF Digital, a subsidiary of IPF Group (stands for International Personal Finance Group), a company listed on the London Stock Exchange.

IPF Digital operates in 14 countries, providing short- and medium-term loans 100-percent online to customers in Australia, Finland, Estonia, Latvia, Lithuania, Poland and Spain. 

IPF Digital operates Credit24 Finland, Credit24 Estonia, Credit24 LatviaCredit24 Lithuania, HapiLoans Poland, HapiLoans Spain and launched Credit24 Australia in 2012. is Finland’s largest auction site. Recently, Sanoma started communicating it as part of the family of marketplaces (more).

Oikotie is Finland’s leading horizontal platform for apartments, vehicles, and jobs. In April this year, the site received 2.4 million visits, while counted 1.8 million visits (to the desktop site and mobile site), as measured by


Andrzej Sowula

Andrzej Sowula has been a writer and an analyst for AIM Group since March 2013, focusing on the Polish market. As a journalist, he has worked in Poland for regional newspapers and national Internet-focused magazines for almost a decade. He has also substantial both in-house and in a PR agency experience as a PR specialist. Currently, he owns a small PR consultancy in Poland called PR Solutions. Andrzej has graduated from Journalism, Political Science and Business and Management at Jagiellonian University. He lives and works in Krakow.