Taobao’s new TV campaign kicks off with a bang

09 May 2017

Alibaba’s (NYSE: BABA) used- and new-goods transaction platform Taobao launched the second season of its popular video tie-in series. The series was first launched last year, garnering a great deal attention and positive reviews among China’s young online population for its cinematic production values and compelling storylines.

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Tom Marling

Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.