Taobao’s new TV campaign kicks off with a bang by Tom Marling in Marketplace 09 May 2017 Alibaba’s (NYSE: BABA) used- and new-goods transaction platform Taobao launched the second season of its popular video tie-in series. The series was first launched last year, garnering a great deal attention and positive reviews among China’s young online population for its cinematic production values and compelling storylines. This article is only available to AIM Group clients. Please subscribe now or log in to view. Share alibabataobao Tom Marling Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.