CoStar Group, which owns a number of leading consumer and commercial apartment rental classified sites, has added LandWatch.com to its portfolio. The new acquisition lists land and rural farms; it joins two similar sites also in the CoStar Group: Lands of America and Land and Farm.

Bringing LandWatch into the CoStar network solidifies “our position as the No. 1 online network of marketplaces for rural real estate,” CoStar CEO Andrew Florance said. “Land is the single most valuable real estate asset class in the U.S., and by dramatically increasing the scale of our existing land business, we are putting in motion a plan to transform the land buying experience.”

LandWatch, which has 1.4 million listings, will remain an independent site rather than being integrated with Lands of America and Land and Farm. LandWatch listings, however, will now be distributed across the other sites.

LandWatch reported it receives over 3.3 million visits a month on average. (SimilarWeb puts that figure at just half — 1.6 million.) CoStar’s combined land sites will reach a reported network of 7.1 million monthly uniques.

One thing we hope is that the acquisition will lead LandWatch to spruce up its exterior. While not quite Craigslist-ian, this is one old-fashioned looking site.

CoStar owns Apartments.com, ApartmentFinder.com, ApartmentHomeLiving.com, Westside Rentals and Apartamentos.com on the consumer side, and LoopNet, offering commercial real estate for sale. Apartments.com provides apartment community listings to Move’s family of websites.

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