is back. The URL, which was originally owned by Primedia and then acquired by LendingTree a decade ago, is now a part of the Zillow family. The site’s new emphasis: appealing to Millennials.

In addition to being able to search for homes already listed on Zillow, Millennial users (OK, it’s open to anyone regardless of age) can use’s calculators to come up with an “All-in Monthly Price,” breaking out principal and interest charges, property taxes, homeowner’s insurance, utilities and closing costs.

Home information will be in English, Spanish and Chinese.

“ is designed to equip the next generation of home buyers to find a home that suits their needs and budget,” Zillow CMO Jeremy Wacksman said in a news release.

Nearly half of all home buyers (42 percent) are first-time buyers, and the majority of first-time buyers (56 percent) are Millennials, Zillow added. Seventy-percent of Millennials use a real estate agent, and Millennials are more likely to find and evaluate agents using online reviews.’s last stop before its Millennial reincarnation was with Trulia. Zillow acquired the URL along with Trulia in 2015 and took the last two years to figure out what to do with such a catchy web address.

Does it add a lot to the real estate classified landscape? Not really. Millennials were already going to Zillow. But Zillow must have figured it was a shame to let such a hot URL go to waste for any longer.

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