VivaReal adds real-time chat to mobile app

22 May 2017

VivaReal, a leading real estate classified vertical in Brazil, released a chat feature for users of its mobile app. VivaReal’s move came as competitor Zap announced a Facebook chatbot to help its consumers find properties.

VivaReal said brokers and agencies can manage chat conversations through the company’s VivaPro product, a platform for clients to manage their listings on the site. The chat is available to VivaPro users on both desktop and mobile.

The Brazilian real estate classified vertical said the new chat feature allows brokers and agencies to manage customer service under a single place, and offers sellers mobility, as they can easily access and respond to messages on the go.

Despite not being a new feature in classifieds, the use of real-time chat is a relatively new trend in both Brazilian and Latin American classifieds. Vertical and horizontal sites using real-time chat include general classifieds site OLX Brazil, and cars specialist LatAm Autos.


Léo Siqueira

Léo Siqueira joined the AIM Group in 2014 as writer and analyst for Latin America. He is a multimedia journalist based in, but not limited to Campinas, Sao Paulo. Siqueira has been writing, reporting, and consulting for different news outlets and corporations in Brazil and in the US. Siqueira has worked for almost three years as a correspondent in Brazil with ICIS, the world’s largest information provider for the global petrochemical industry, and has been working with other global publishers, such as USA TODAY and His expertise includes general news coverage, online, print and multimedia journalism, and corporate communications as well. In this particular area, he has been working with international clients.