Larbi Alaoui Belrhiti, CEO of Morocco’s leading general classified site for the last almost five years, will leave the Schibsted-owned site in July.

Larbi Alaoui Belrhiti, CEO of Schibsted-owned until July (photo from LinkedIn with thanks)

Belrhiti (LinkedIn profile here) is a graduate of HEC Paris, Babson College, Ecole Polytechnique de Montréal and McGill University. He joined Schibsted in 2012 as CEO of and spearheaded its merger with, becoming the head of the merged entity in 2014.

Under his leadership, Avito enjoyed 400-percent growth in 2015, and 100-percent in 2016 from 2015. The company expects growth to top 100 percent again in 2017.

The company plans to completely overhaul this year, re-orienting it towards mobile, it was reported in local media. has nearly 14 million monthly visitors, 1,000 professional users of boutiques, and 400 advertiser clients (source: site).

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