CEO Larbi Alaoui Belrhiti to leave Avito.ma

24 May 2017

Larbi Alaoui Belrhiti, CEO of Morocco’s leading general classified site Avito.ma for the last almost five years, will leave the Schibsted-owned site in July.

Larbi Alaoui Belrhiti, CEO of Schibsted-owned Avito.ma until July (photo from LinkedIn with thanks)

Belrhiti (LinkedIn profile here) is a graduate of HEC Paris, Babson College, Ecole Polytechnique de Montréal and McGill University. He joined Schibsted in 2012 as CEO of Bikhir.ma and spearheaded its merger with Avito.ma, becoming the head of the merged entity in 2014.

Under his leadership, Avito enjoyed 400-percent growth in 2015, and 100-percent in 2016 from 2015. The company expects growth to top 100 percent again in 2017.

The company plans to completely overhaul Avito.ma this year, re-orienting it towards mobile, it was reported in local media.

Avito.ma has nearly 14 million monthly visitors, 1,000 professional users of boutiques, and 400 advertiser clients (source: site).

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Anastasia Gnezditskaia

Anastasia Gnezditskaia is a writer / analyst covering France, Benelux and Morocco. Originally from Moscow and now based in Antwerp, Belgium, she has a background working for trade publications covering markets and their regulation. With a doctoral degree in political economy from Central European University, she taught graduate and undergraduate courses at George Washington University in Washington, D.C., where she lived for 10 years. Following this she managed international development projects in Africa at the World Bank, and worked as a journalist covering Congress, federal government agencies and financial markets, including energy futures in North America.