Fotocasa tests new data-driven tool in Madrid

31 May 2017

Fotocasa.es, the second-largest real estate vertical in Spain, harnessed Big Data to create a new user tool called Infobarrio (“neighborhood info”). According to the company news release, Infobarrio is the first tool of its kind in Spain.

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Cila Warncke

Cila joined AIM Group in 2014 as writer/analyst for Spain. An Anglo-American living in Ibiza, she brings extensive international writing and consulting experience to the role. Educated at University of Pennsylvania (BA) and Glasgow University (MLitt), she has worked for wide range of consumer and B2B publications and companies in Europe and the USA, writing on topics ranging from marketing to travel to music to ultra-marathoning. She uses her writing, research and analytical skills to help clients tell their stories, grow their business, reach new audiences, build loyalty and exploit new media channels. Cila is also an award-winning essayist, creative writer and founder of Creative Writing Ibiza.