Kupatana Tanzania appoints Jason Gibson as GM

08 Jun 2017

Jason Gibson has been appointed general manager of Tanzania’s No. 2 general classifieds site Kupatana.com. Jason came from Sokowatch, where he was GM. Sokowatch is a last-mile distributor of fast-moving consumer goods in East Africa. Jason comes with managerial experience and local-market intelligence to oversee the aggressive growth plans of Kupatana.com’s local operations.

Jason Gibson, took over as GM of Kupatana in Tanzania in May (photo from his LinkedIn page with thanks)

The competition for dominance of Tanzania’s growing general classifieds market is stiff. Based on SimilarWeb analytics, ROAM-backed ZoomTanzania.com got 610,000 visits in May, while Kupatana.com received 336,000. OLX Tanzania, which is the clear ruler in neighboring Kenya (with 1.8 million visits last month), barely shows up on SimilarWeb’s radar in Tanzania, where it received 8,500 visits in May.

In 2015, Frontier Digital Ventures invested an undisclosed amount (we guess somewhere between $500,000 and $1.2 million U.S. – editor) in Kupatana, which was founded by Philip Ebbersten in 2014. However, he ran the company shuttling between his home in Sweden and Tanzania every month. Founders felt that with the business maturing, it was time to have a local GM to support and drive the business to the next level.

Ebbersten said, “We are thrilled to welcome Jason to Kupatana. He is an effective operator, possesses an intimate knowledge of the market, and has a great track record of building and growing businesses in Tanzania. Jason’s expertise in sales and marketing is a great addition to the team and will play a key role in accelerating our plans for growth and monetization.”


Adegoke Seun

Adegoke Seun Oyeniyi is a business intelligence and media consultant specialized in helping foreign companies understand or penetrate African markets. He is also an award-winning business writer with Ashoka Scholar and 2016 Media Prize to his credit. He is the AIMGroup West Africa analyst covering major markets like Nigeria, Senegal and Ghana.