Only five brands go for WeChat’s micro-apps

27 Jun 2017

WeChat, Tencent’s hugely popular (938 million users) and pan-functional chat, payment, and e-commerce platform, launched a project called “micro-apps” last year. These lite-functionality apps operate within the WeChat program itself and promise to save memory and stretch battery life for users.

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Tom Marling

Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.