Only five brands go for WeChat’s micro-apps by Tom Marling in Automotive 27 Jun 2017 WeChat, Tencent’s hugely popular (938 million users) and pan-functional chat, payment, and e-commerce platform, launched a project called “micro-apps” last year. These lite-functionality apps operate within the WeChat program itself and promise to save memory and stretch battery life for users. This article is only available to AIM Group clients. Please subscribe now or log in to view. Share DioreLongGuaziLy.comPinduoduoRenrenchetencentTiantian PaicheUxinWeChat Tom Marling Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.