Trade Me acquires dealer management platform

12 Jul 2017

New Zealand’s leading online marketplace and auction site Trade Me (NSX: TME) entered into a conditional agreement to buy Limelight, a software company that runs a cloud-based auto dealer management platform called MotorCentral.

New Zealand’s Trade Me acquired MotorCentral, a dealer management platform.

Trade Me acquired Limelight for an undisclosed sum, pending approval from the Commerce Commission, New Zealand’s anti-trust regulator.

The MotorCentral platform includes a dealer management system, dealer CRM, auto attendant, dealer websites, and advertising plug-ins that let dealers upload listings to auto sites, such as Autotrader, Driven and Trade Me Motors.

In a statement to the New Zealand Exchange (NZX), Trade Me’s head of motors Alan Clark said Trade Me would continue to operate MotorCentral as a standalone business.

“It’s well-run with an experienced and smart team, and has a proven track record of delivering great services that add value to dealers,” Clark said.

“The team also has high engagement with the dealer community and we see many opportunities for continued growth.”

A decision from the Commerce Commission is expected within 40 days.


Angela Hawksford

Angela is a writer and journalist based in Sydney, Australia. She has extensive knowledge of the Australian real estate industry, having started her career in real estate advertising at News Limited newspapers, where she worked across a number of different mastheads in Sydney. She s also worked in television, magazines and online, and regularly contributes feature articles to The Sydney Morning Herald, MiNDFOOD and The Newcastle Herald. Angela also works as a content writer, creating written content for a number of SMEs across an array of industries, including real estate, education, technology and digital media.