Marketplace opens in Canada, 17 EU countries coming soon

30 Jul 2017

Just a day after we posted that Facebook Marketplace was opening in Germany, the Financial Post in Canada reported that Marketplace is rolling out in a total of 17 European countries, as well as Canada.

The Berlin-based Der Tagesspiegel quoted a “person familiar with the plans” as saying that Marketplace will be introduced next in Ireland, Italy, Portugal and Spain, followed by France and the Benelux countries.

Marketplace launched in October 2016 in the U.S., and quickly opened in the U.K., Australia, and New Zealand.

Facebook’s latest moves position Marketplace as much more immediate competition to Naspers’ OLX brand, which has exposure in some 42 countries — more than double, but Marketplace could catch up fast.

Facebook did not confirm the reports in the Financial Post and Der Tagesspiegel, commenting only that “we hope to start Marketplace in other countries soon”. Facebook did say that 18 million new items were posted for sale on Marketplace in the U.S. in May.

Canada opened its doors to Facebook’s general classified app this past Thursday.


Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.