Mobile CRM focus of real estate contenders in Spain

31 Jul 2017
HabitatSoft, the parent company of leading Spanish real estate site, is betting on Smart Agent, a new customer relationship management (CRM) app, to grow its business in the property market's slow but steady revival. Launched three months ago, the app already has 600 active users and indicates an irreversible market shift towards mobile.

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Cila Warncke

Cila joined AIM Group in 2014 as writer/analyst for Spain. An Anglo-American living in Ibiza, she brings extensive international writing and consulting experience to the role. Educated at University of Pennsylvania (BA) and Glasgow University (MLitt), she has worked for wide range of consumer and B2B publications and companies in Europe and the USA, writing on topics ranging from marketing to travel to music to ultra-marathoning. She uses her writing, research and analytical skills to help clients tell their stories, grow their business, reach new audiences, build loyalty and exploit new media channels. Cila is also an award-winning essayist, creative writer and founder of Creative Writing Ibiza.