Flipkart’s Anil Goteti to head up EBay India

09 Aug 2017

The merger of EBay India with Flipkart was officially clinched last week, and this week Flipkart appointed Anil Goteti, head of its marketplace division, retail products and operations, as head of EBay in India, reported Economic Times. Vidmay Naini, EBay India’s current country manager, will report to Goteti.

Anil Goteti, moves from Flipkart to EBay India as head of operations of EBay India (photo from his LinkedIn page with thanks)

The news served as confirmation that Flipkart wants to run EBay as a separate business closely linked to Flipkart.

Before Flipkart, Goteti was a management consultant at McKinsey and a senior systems engineer at Qualcomm (look at his LinkedIn profile). He joined Flipkart in 2012.

Both EBay and Flipkart are locked in a fierce battle for market share with Amazon.in – a battle which Amazon is still winning at this stage, as measured by visits to the platforms. According to audience stats site SimilarWeb.com, Amazon.in received 225 million visits to its desktop and mobile sites in July.

In comparison, Flipkart.com received 109 million and EBay.in only 28 million in the same month.

Vidmay Naini (photo from his LinkedIn page with thanks)

In April last year, EBay Inc., based in San Jose, California, chipped its EBay India business plus $500 million U.S. in for a non-controlling stake in Flipkart.

This was done as part of a $1.4-billion funding round led by Microsoft and Chinese internet company Tencent.

Both Flipkart and EBay.in are positioned to leverage cross-border trade, which will enable Flipkart’s customers to access global inventory on EBay, while Flipkart sellers will also get access to EBay customers, giving them a chance to sell outside India, Economic Times reported.


Radhika Sachdev

Radhika Sachdev is a journalist who has held senior editorial positions with major Indian newspaper banners. She has over 20 years of experience in the profession, covering Advertising, Marketing, Media, Education, HR, Real Estate and Environment beats. She is also a partner and chief content developer for Write Solutions, a boutique content house she founded eight years ago, signifying her diversification from journalism to copywriting and media consultancy.