Safaricom to launch site for new, used goods in Kenya

10 Aug 2017
Kenya-based Safaricom Ltd, operator of M-Pesa, Africa's leading mobile-money service, unveiled a very ambitious plan to enter the market for online marketplaces in Kenya in Q1 of 2018. It will launch a horizontal marketplace for both used and new goods and call it Masoko ("markets" in Swahili).

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Adegoke Seun

Adegoke Seun Oyeniyi is a business intelligence and media consultant specialized in helping foreign companies understand or penetrate African markets. He is also an award-winning business writer with Ashoka Scholar and 2016 Media Prize to his credit. He is the AIMGroup West Africa analyst covering major markets like Nigeria, Senegal and Ghana.