Jumia Kenya merges platforms without cutting jobs

11 Aug 2017
Jumia Group, operator of nine subsidiaries in 33 countries in Africa, merged the marketplace Jumia Market in Kenya with its online shop Jumia in the same country, in a move aimed at reaching profitability sooner. After the merger, Jumia Market (with listings for new and used goods) still operates in 13 other countries in Africa.  

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Adegoke Seun

Adegoke Seun Oyeniyi is a business intelligence and media consultant specialized in helping foreign companies understand or penetrate African markets. He is also an award-winning business writer with Ashoka Scholar and 2016 Media Prize to his credit. He is the AIMGroup West Africa analyst covering major markets like Nigeria, Senegal and Ghana.