Data the key to beating Amazon – Jon Macdonald by Angela Hawksford in Marketplace 19 Sep 2017 Trade Me (NZX: TME) chief executive Jon Macdonald reckons its treasure trove of consumer data and knowledge of local customers will be the keys to beating e-commerce giant Amazon when it launches in Australia later this year. This article is only available to AIM Group clients. Please subscribe now or log in to view. Share amazonJon Macdonaldtrade me Angela Hawksford Angela is a writer and journalist based in Sydney, Australia. She has extensive knowledge of the Australian real estate industry, having started her career in real estate advertising at News Limited newspapers, where she worked across a number of different mastheads in Sydney. She s also worked in television, magazines and online, and regularly contributes feature articles to The Sydney Morning Herald, MiNDFOOD and The Newcastle Herald. Angela also works as a content writer, creating written content for a number of SMEs across an array of industries, including real estate, education, technology and digital media.