Autohome signs popular auto reviewer for big bucks

27 Sep 2017

“Yan Chuang Talks Cars” (闫闯说车), one of the most popular online auto-reviewing programs in China, joined Autohome’s rapidly-expanding stable of in-house content, when Beijing-based Autohome (汽车之家, NYSE: ATHM) signed an eye-opening 20-million RMB ($3 million U.S.) contract with the star of the videos, the eponymous Yan Chuang 闫闯.

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Tom Marling

Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.