Baidu appoints Yu as chief financial officer by Tom Marling in Insiders 28 Sep 2017 Chinese tech giant Baidu (百度, NASDAQ: BIDU) has poached Herman Yu Zhengjun 余正钧 from rival search giant Sina (新浪, NASDAQ: SINA), to become the company’s new CFO. This article is only available to AIM Group clients. Please subscribe now or log in to view. Share Baidu (百度)Bitauto (易车)Herman Yu Zhengjun 余正钧Jennifer Li Xinzhe 李昕晢Robin LiSINA (新浪)Taoche (淘车))Yixin Group (易鑫集团) Tom Marling Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.