Guazi launches 500 million RMB ad campaign

28 Sep 2017

Guazi ershouche (瓜子二手车), China’s leading c-to-c used auto transaction platform, is embarking on another nationwide advertising blitz. Between now and the end of the year the company plans to spend 500 million RMB ($75 million U.S.) on a nationwide multi-channel advertising campaign.   

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Tom Marling

Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.