Guazi launches 500 million RMB ad campaign by Tom Marling in Automotive 28 Sep 2017 Guazi ershouche (瓜子二手车), China’s leading c-to-c used auto transaction platform, is embarking on another nationwide advertising blitz. Between now and the end of the year the company plans to spend 500 million RMB ($75 million U.S.) on a nationwide multi-channel advertising campaign. This article is only available to AIM Group clients. Please subscribe now or log in to view. Share Didi Chuxing (滴滴出行)Guazi ershouche (瓜子二手车)RenRenChe (人人车)Uxin (优信二手车) Tom Marling Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.