Taobao doubles down on rental model by Tom Marling in Marketplace 28 Sep 2017 Alibaba’s c-to-c and SME-to-c transaction platform Taobao (淘宝), and its sister app, the mobile used goods transaction platform Xianyu (闲鱼), are offering Chinese consumers even more flexible ways to acquire used and new goods. This article is only available to AIM Group clients. Please subscribe now or log in to view. Share Alibaba (阿里巴巴)Alipay (支付宝)Sesame Credit (芝麻资本)Taobao (淘宝)Xianyu (闲鱼)Zhuan Zhuan (转转) Tom Marling Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.