After endless delays, Noon finally goes live in UAE by Ayman Helal in Marketplace 02 Oct 2017 After several extensions of the launch of Noon.com, the long-awaited retail platform of Emaar Properties chairman Mohamed Alabbar, it finally went live in the United Arab Emirates (UAE). The website (new-goods only) was originally scheduled to go online last January, but management shake-ups delayed the launch month after month. This article is only available to AIM Group clients. Please subscribe now or log in to view. Share faraz khalidJadoPadoMohamed AlabbarMohamed Alabbaranoonnoon.comYoox Net-A-Porter Ayman Helal Ayman Helal is a writer and analyst for the MENA region. He works as a Journalist and Editor at Dar- Al Hayat publishing and distribution (A Pan Arab newspaper) since 2011. With more than 7 years of experience in writing, he published several articles in the Lebanese and Arabic media, which handled economic, touristic, political, and social issues.