After endless delays, Noon finally goes live in UAE

02 Oct 2017

After several extensions of the launch of, the long-awaited retail platform of Emaar Properties chairman Mohamed Alabbar, it finally went live in the United Arab Emirates (UAE). The website (new-goods only) was originally scheduled to go online last January, but management shake-ups delayed the launch month after month.

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Ayman Helal

Ayman Helal is a writer and analyst for the MENA region. He works as a Journalist and Editor at Dar- Al Hayat publishing and distribution (A Pan Arab newspaper) since 2011. With more than 7 years of experience in writing, he published several articles in the Lebanese and Arabic media, which handled economic, touristic, political, and social issues.