In Thailand, Kaidee adds finance to auto vertical

02 Oct 2017

Krungsri Auto Group of the Bank of Ayudhaya in Thailand signed an exclusive 2-year partnership for car-loan services with horizontal Kaidee and its auto vertical RodKaidee, aiming to capture a 25-percent market share of the 300,000 used cars sold online in the country every year.

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Marian Jacob

Marian Jacob is covering South East Asia. Marian worked in marketing and corporate communications for over a decade, covering both internal and external communications. She began her career in professional services, leading up to communications business partnering in various multi-national organizations with progressive cultures. Marian has worked on both global and regional roles within communications. She also provides counsel to companies on strategic communications and marketing opportunities. She was an editor on the Singapore Audit Committee Guidance Committee Handbook for companies.