Germany’s realtor-powered site grows steadily
06 Oct 2017
IVD24Immobilien.de, a German property site operated by a realtors association, will begin offering a 3-D floor-plan service in December as the site’s listings and users steadily grow.
“We’re cooperating with a start-up to offer the 3-D plans to agents,” Ralf Sorg, managing director of IVD-South, the association’s chapter for Bavaria and Baden-Württemberg, told the AIM Group yesterday.
The site already enables agents to scan floor plans and have them digitized in color. It’s the only real estate site in Germany offering this service at a flat rate of €1 ($1.20 U.S.) per plan, he said.
IVD represents over a quarter of Germany’s estimated 20,000 real estate agents. IVD24Immobilien.de was launched in 2015 in response to, among other things, real estate agents’ growing dissatisfaction with the high costs of listing on Germany’s two dominant sites ImmobilienScout24 and Immowelt/Immonet. Originally only available to member agents of IVD-South, the site has quickly expanded. As of May 2017, when the IVD chapter for states Hessen und Thüringen signed on, the platform now lists properties nationwide.
Sorg has been impressed with the site’s growth, even though it still lags way behind the leading verticals. According to him, the site measured 150,000 visitors in January. By September, it had over 250,000. He expects that monthly figure to reach 500,000 by year’s end. “This is, of course, only a small fraction of the 10-plus million visits that ImmobilienScout24 has every month, but it’s growing strongly.”
Sorg claims IVD24Immobilien.de has about 77,000 listings from around 60 percent of IVD’s membership of 5,500 realtors. He believes up to 70 percent will be advertising on the platform by the end of the year. IVD members pay a flat fee of €200 per year to list an unlimited number of properties, he told us. The site does not include any other kinds of ads.
Unlike other real estate sites (both verticals and stuff sites), IVD24Immobilien.de does not offer exposure products to move listings higher in search results. Newest listings appear first. Sorg said the site considers introducing push products, but it will depend on the members: “The great advantage we have is that we are a platform by realtors, for realtors. We wouldn’t introduce any services that are not in their express interest.”
Another advantage, he said, is that the site has no fake offers, since only members can post. Yet another advantage: the site has mainly active listings, since it discourages members from keeping up listings once a property is under contract.