Start-up goes after Seek with LinkedIn ads

06 Oct 2017

Found Careers (at Found.careers), an Australian start-up, rolled out a campaign of LinkedIn ads to capitalize on growing discontent in the recruitment industry over the association job site Seek (ASX: SEK) has with Onploy, a start-up that connects job seekers directly with employers.

In the ads, Found Careers tells recruiters that Seek is “now your competitor” and draws attention to a recent job ad posted on the Seek site looking for staff to help grow Onploy — a wholly-owned subsidiary of Seek.

Found Careers, which created a “Tinder style” app for job recruitment, was launched two years ago by entrepreneurs Andrew Joyce and Peter Marchiori, whose previous business selling refurbished mobile phones hit $25 million AUD in its first year.

Found Careers has since raised $4 million AUD ($3.1 million U.S.) in two funding rounds, both led by Red Bull Holden Supercars-owner Ronald Dane, and processes more than 200,000 job applications every month on its mobile-only platform. (Its desktop site doesn’t feature any job listings.)

The platform came about when Joyce and Marchiori discovered the recruitment process was still mostly a desktop experience. “There’s really few things in business you can’t do on a smartphone, but hiring stood out as something you couldn’t do,” Joyce told The Australian Financial Review.

“It was ridiculously hard for us, so we thought it must be even worse for job seekers.”

Since launching, the app has been downloaded 250,000 times and has jobs advertised by companies such as Windsor Smith, McDonalds, Dominos, Compass Group.

Employers use the platform to contact job seekers directly, without CVs, cover letters or email. Instead, the app matches candidates to job openings based on their location and user profiles.

“We’re displaying jobs on [geographic] proximity at the moment … ‘Tinder style’ — here’s a job, are you interested? Yes or no?” Joyce told Business Insider this year, adding that the app aims to be the No. 2 jobs platform in the market behind Seek.

“Seek’s had it easy for a very long time. They’ve made a very profitable business out of [recruitment], but there’s a real opportunity under them because there is no real second player.”

“The point where they’ve really struggled, is the move to mobile,” Joyce told The Australian. “It’s just a different space. And if you try to apply for a job ad without using a desktop computer on Seek, it’s almost impossible — I challenge you to download the Seek app on your mobile and try apply for a job.”

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Angela Hawksford

Angela is a writer and journalist based in Sydney, Australia. She has extensive knowledge of the Australian real estate industry, having started her career in real estate advertising at News Limited newspapers, where she worked across a number of different mastheads in Sydney. She s also worked in television, magazines and online, and regularly contributes feature articles to The Sydney Morning Herald, MiNDFOOD and The Newcastle Herald. Angela also works as a content writer, creating written content for a number of SMEs across an array of industries, including real estate, education, technology and digital media.