Facebook adds LinkedIn-like private resumes

18 Oct 2017

Facebook’s job functionality just took a step closer to LinkedIn. The latest development allows Facebook members to create “resumes” (Facebook calls them “work histories”) and then share them privately as part of a job hunt.

Facebook hasn’t announced the new feature publicly yet – it’s in early testing and only working on Android devices in the U.S. so far – but TechCrunch said a Facebook spokesperson had confirmed that the feature is real. Matt Navarra, a writer for The Next Web, was the first to post about the feature on Twitter, after he received a tip from a computer science student.

Facebook’s formal comment:

At Facebook, we’re always building and testing new products and services. We’re currently testing a work-histories feature to continue to help people find and businesses hire for jobs on Facebook.

The feature makes a lot of sense. Facebook users already have lots of job-related data as part of their profiles; this makes it easier to apply for a job with a ready-made career and education history. That’s what LinkedIn already does, essentially making profile pages into resume proxies. On mobile, reducing the number of taps when applying for a position is even more important.

If the test ends up becoming a full-fledged feature, Facebook will be adding a new visibility status. If today you can share your career history either to everyone or just your friends, with Facebook “work history,” you’ll be able to keep it private and share just when you apply for a job.

From Jane Manchun Wong’s Twitter feed

Facebook has been going after jobs in a big way this year. The company formally rolled out job functionality, including job tabs and the ability to apply for positions via Messenger, in February.

Just last month, Facebook opened up its jobs functionality to third parties, so that companies, such as ZipRecruiter can now enable jobs to appear on Facebook with a single click.

TechCrunch’s Ingrid Lunden pointed out that, despite the converging functionality, Facebook and LinkedIn still have different “job board” strategies. LinkedIn remains focused on white-collar jobs, while Facebook is going more mass market. Lunden said she’s seen ads in her Facebook feed for bus drivers, housekeepers and other service workers that generally don’t make it to LinkedIn.

Lunden says she’s seen ads in her Facebook feed for bus drivers, housekeepers and other service workers that generally don’t make it to LinkedIn.

Recruitment analyst Joel Cheesman asked another question: is Facebook aiming more to eat LinkedIn’s lunch … or Craigslist’s?

Facebook isn’t in this for the altruism, of course. The more data Facebook amasses on its users, the better it can target job ads, which helps it in its competition not only against LinkedIn and Craigslist, but Google. Facebook as a job board is also a somewhat softer sell than going to Monster or Indeed – come for the social networking, leave with a new career.

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.