OLX.bg posts its monthly trade data on Dnevnik

19 Oct 2017

In Bulgaria, stuff site OLX developed several tools together with the news site Dnevnik.bg for summarizing all online transactions concluded on OLX on a monthly basis.

The tools include:

– An OLX geography map (an interactive map that shows in which regions of the country OLX users were most active, and what they were searching for in a given month);
– Most-searched goods (an interactive map showing the goods most searched in each category);
– Best-selling goods (a chart showing the number of listings posted in each category in a given month);
– Most-popular searches (the words that users entered most often to search on OLX.bg in a given month).

According to Dnevnik, the aim of the project is to provide information on what Bulgarians trade online and how they buy. The data for July and August 2017 are already prepared and online on Dnevnik (here). (Worth a click. First, translate with Google, then move the cursor over the map for the data. Interesting, the data is not on OLX.bg, or we couldn’t find it. Wouldn’t it be nice if more classified sites did this? Also, what a clever marketing project that keeps on giving month after month without costing anything!- editor.)

OLX.bg is Bulgaria’s largest general classified site. It competes with sites such as Bazar.bg, and Alo.bg.

In September this year, OLX received 21.3 million visits, while Bazar counted 5.8 million visits, and Alo had 5.6 million visits (desktop and mobile websites combined, but not app activity) in the same month, as measured by SimilarWeb.com.


Andrzej Sowula

Andrzej Sowula has been a writer and an analyst for AIM Group since March 2013, focusing on the Polish market. As a journalist, he has worked in Poland for regional newspapers and national Internet-focused magazines for almost a decade. He has also substantial both in-house and in a PR agency experience as a PR specialist. Currently, he owns a small PR consultancy in Poland called PR Solutions. Andrzej has graduated from Journalism, Political Science and Business and Management at Jagiellonian University. He lives and works in Krakow.