OLX.bg posts its monthly trade data on Dnevnik
19 Oct 2017
The tools include:
– An OLX geography map (an interactive map that shows in which regions of the country OLX users were most active, and what they were searching for in a given month);
– Most-searched goods (an interactive map showing the goods most searched in each category);
– Best-selling goods (a chart showing the number of listings posted in each category in a given month);
– Most-popular searches (the words that users entered most often to search on OLX.bg in a given month).
According to Dnevnik, the aim of the project is to provide information on what Bulgarians trade online and how they buy. The data for July and August 2017 are already prepared and online on Dnevnik (here). (Worth a click. First, translate with Google, then move the cursor over the map for the data. Interesting, the data is not on OLX.bg, or we couldn’t find it. Wouldn’t it be nice if more classified sites did this? Also, what a clever marketing project that keeps on giving month after month without costing anything!- editor.)
OLX.bg is Bulgaria’s largest general classified site. It competes with sites such as Bazar.bg, and Alo.bg.
In September this year, OLX received 21.3 million visits, while Bazar counted 5.8 million visits, and Alo had 5.6 million visits (desktop and mobile websites combined, but not app activity) in the same month, as measured by SimilarWeb.com.