Purplebricks told to pull ‘misleading’ ads

19 Oct 2017

Hybrid real estate agency Purplebricks.co.uk has been told to stop showing two of its TV advertisements by the Advertising Standards Authority (ASA) in the U.K., since it deems them “misleading”. The ASA ruled the ads did not make it clear that Purplebricks’ fee was payable regardless of whether or not the property sold.

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Cila Warncke

Cila joined AIM Group in 2014 as writer/analyst for Spain. An Anglo-American living in Ibiza, she brings extensive international writing and consulting experience to the role. Educated at University of Pennsylvania (BA) and Glasgow University (MLitt), she has worked for wide range of consumer and B2B publications and companies in Europe and the USA, writing on topics ranging from marketing to travel to music to ultra-marathoning. She uses her writing, research and analytical skills to help clients tell their stories, grow their business, reach new audiences, build loyalty and exploit new media channels. Cila is also an award-winning essayist, creative writer and founder of Creative Writing Ibiza.