Ad campaign gives Taoche mobile-user boost by Tom Marling in Automotive 22 Oct 2017 Taoche (淘车), the used-auto financing and transaction platform launched by Yixin Capital Ltd. (易鑫), has taken off in terms of mobile users over the past few months. Since July monthly mobile users of Taoche have risen from 200,000 to over 1.2 million, according to the latest quarterly report from QuestMobile. This article is only available to AIM Group clients. Please subscribe now or log in to view. Share “Used Autohome” (二手车之家)Guazi (瓜子)RenRenChe (人人车)Taoche (淘车))Uxin (优信)Yixin Capital Ltd. (易鑫集团) Tom Marling Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.