Ad campaign gives Taoche mobile-user boost

22 Oct 2017

Taoche (淘车), the used-auto financing and transaction platform launched by Yixin Capital Ltd. (易鑫), has taken off in terms of mobile users over the past few months. Since July monthly mobile users of Taoche have risen from 200,000 to over 1.2 million, according to the latest quarterly report from QuestMobile.

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Tom Marling

Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.