Japan’s flea market Fril sets up idols corner
26 Oct 2017
Fril, Japan’s leading online flea market mainly supported by female fashion enthusiasts, added a dedicated section called Live Goods Mall, where it lists items used as props in entertainment shows, and which are associated with celebrities.
Tokyo-based Fablic Inc. launched Fril in 2012. After four years, Rakuten Inc. (TSE: 4755) acquired 100 percent of Fablic Inc.. Rakuten also operates c-to-c mobile stuff app Rakuma in Japan and Taiwan.
In recent years, as the number of musical events grew, the sale of entertainment genres, including live goods on Fril, jumped a staggering seven times in September year-on-year, according to a news release.
Fril is also becoming more flexible to categories other than female fashion products. Genres with high sales growth rates in the past year included men’s fashion, cosmetics, beauty items, smartphones, home electronics and female fashion products, according to another news release (here).
Fril promises it takes only three minutes to list an item. The stuff marketplace charges no listing fee and also no sales commission – a fact that pushed up its app downloads to 10 million in September.
This figure is still far behind market leader Mercari, whose app has been installed more than 50 million times in Japan alone since its launch in 2013. It also operates in the U.S., where it has been installed 25 million times.