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New Zealand Media and Entertainment (NZME), listed on the New Zealand Stock Exchange with code NZM, is launching a job site, which it claims, will “change the way people find careers.”

NZME’s national newspaper The Herald has a classifieds section (here), but this is the company’s first foray into classified verticals.

The site, called Yudu, will target passive job seekers, in addition to active ones, with job listings, and industry-specific news, practical advice, tips, and trends, the company said.

“Yudu reflects and caters to what people now want and expect — a sense of progression, work-life balance, and a dynamic and flexible workforce,” NZME chief digital officer Laura Maxwell told The New Zealand Herald.

Users will be able to complete a personality test, highlighting their personal strengths and values, and find companies looking for similar candidates. The site will also include a salary tool.

It’s the second, new job site to launch in the country in a matter of weeks, adding to what Trade Me’s head of jobs Jeremy Wade called “a very congested market here in New Zealand.”

Fairfax Media (ASX: FXJ) launched a job site, also aimed at passive job seekers, in partnership with job aggregator Adzuna this week.

Like Fairfax, NZME is looking for ways to diversify its revenue streams, after a merger between the two companies was blocked by the country’s competition watchdog earlier this year. Yudu is just one of several new ventures the company will launch in the coming months, according to NZME chief executive Michael Boggs. (Sounds as if more verticals are on their way – editor.)

“With the expertise, resources and media network already in place, NZME is perfectly positioned to capitalize on the opportunity presented by the New Zealand online job market, which is estimated at over $50 million NZD,” Boggs said.

“Yudu will be a formidable competitor in the New Zealand jobs market.”

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