Quality over quantity is key to success – Mienie by Louisa Steyl in Automotive 14 Nov 2017 When it comes to measuring online success, the quality of your online traffic is far more important than high browser numbers, George Mienie, CEO of AutoTrader.co.za, told us in an interview. He reckons it’s how traffic gets monetized that determines the success of a classifieds site.This article is only available to AIM Group clients. Please subscribe now or log in to view. Share AutoTrader.co.zaEffective MeasureGeorge Mienie Louisa Steyl I'm a former Media24 journalist and editor with almost nine years of experience in a community newspaper newsroom. I now write news articles, features, press releases, biographies and SEO content.