It’s no secret that Twitter has a serious problem with bots and fake accounts, but recruitment specialist Joel Cheesman says dealing with the issue may impact the online recruitment industry negatively.
Twitter came under fire early this year after the U.S. intelligence community had released a report outlining how social media platforms had been used to influence the 2016 U.S. election.
Since then, Twitter has been relatively open about its desire to address the situation. In June, Colin Crowell, Twitter’s VP of public policy, government and philanthropy, explained (here) the challenges the site faces when it comes to picking up and weeding out false information.
“We’re working hard to detect spammy behavior at source, such as the mass distribution of tweets or attempts to manipulate trending topics,” Crowell said, adding that they will also be taking action against apps abusing Twitter’s automation rules. And herein lies the problem.
Crowell said Twitter could not explain how it was doing this, without giving away how to bypass the system. But, Cheesman reported that Twitter automation tools, such as Jooicer, are already struggling to continue offering their services.
While recruiters will still be able to manually tweet out job listings, with links and relevant hashtags, this isn’t a tangible option for recruiters with thousands of listings that need to be shared every day. “The days of machine-gunning tweets over and over are waning. If this is your primary means of recruiting, you’ll want to start looking elsewhere,” Cheesman said.
There is another side to the coin though. Cheesman said that removing automation may help “humanize” Twitter. This may go far in helping the site regain its popularity, which in turn, may help it become an “effective recruiting tool” again.