ImmobilienScout24 adds module for cities

12 Mar 2018

Germany’s leading property vertical ImmobilienScout24 (IS24) is expanding further into commercial real estate with the launch of a listing service for German municipalities.

Announced last week (in German), the service enables cities to list local residential and commercial properties and to market them through branded municipality pages hosted on IS24.

Viersen’s municipality marketing page, hosted by ImmobilienScout24

It helps cities attract businesses looking for a place to set up shop. “Until now, the real estate listings from cities and municipalities have only been found on the websites of the municipalities themselves,” IS24’s head of customer commercial Annika Jungnickel-Zickfeld said in the news release. “With our new service, municipal properties are now visible nationwide — a huge advantage for seekers and providers.”

IS24 piloted the service with the Viersen district in north-west Germany and the Berchtesgaden district in the south-west.

The municipal pages on IS24 provide multiple data points of interest to commercial investors: population, infrastructure and economic data; maps; comparisons to other cities; and, of course, real estate listings.

The new product could present a challenge to Immovativ, a German site that specializes in building and hosting portals for municipalities. Immovativ’s KIPs (Kommunalen Immobilienportalen) or “municipal real estate portals” provide users with much the same data as IS24’s but don’t have nearly the marketing reach. It works with around 500 of Germany’s 11,000 municipalities.

IS24 is building out its products for the commercial market. Last year, it rolled out a dedicated commercial property search tool, and a product for new property developers to market units.

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Kate Rodriguez

Kate Rodriguez covers the German market for AIM Group. She is a freelance business writer with an extensive background in public policy, business consulting and marketing. Originally from the U.S., Kate is now based in Munich.