ROAM-backed Private Property Nigeria has switched its business model from commission on closed deals to a pay-to-list model.

With the new model, agents have the options of pay per listing or subscribe to monthly packages. The cheapest of these will cost N11,000 ($30) for 25 listings a month. For N40,000 ($110) agents can post as much as 100 listings. Some of the packages also come with a personalized website and CRM tools to help agents track leads and customers.

The company said the decision to switch business models was based on feedback from estate agents. Interested buyers had to contact Private Property Nigeria in the past. The company would then transfer leads to agents, after negotiations; which means agents had no way of tracking their own referrals and commission. 

Listings will now carry agents’ contact details and they’ll have direct access to their leads.

Private Property Nigeria was once the leading player in Nigeria; receiving as much as $4 million in investments from One Africa Media, according to reports. A harsh economic environment and excessive spending made it lose ground and according to SimilarWeb, the site’s traffic fell below 30,000 visitors last year. ROAM has since taken over ownership of the company and is restructuring it for growth. SimilarWeb now reports the site saw 58,000 visits last month.

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