Autohaus24.de, a German b-to-c site that brokers new car sales, has discontinued its “buy in cash” product, AutomobilWoche.de reported (in German) yesterday. The feature directed buyers willing to pay in full to cooperating dealers.

Buyers can only lease new autos now on Autohaus24.de

Now the company is focusing solely on leasing new autos.

Autohaus24.de allows private and commercial users to find a new auto and see purchase offers. Before February, it offered buyers three options: cash purchase, leasing, and leasing with an option to purchase (Vario-Finanzierung).

The site promised deep price discounts for cash purchases, but the product wasn’t popular, a Sixt Leasing spokesperson told Autohaus.de (in German). It ended the option in February and informed cooperating dealers, the site told AutomobilWoche.de.

The real reason for canceling the product may be that Sixt makes more money on leasing than on selling leads. The site said it will still buy the autos it sells from a network of partner dealerships, but it runs the leasing program in-house.

Now, Autohaus24.de looks pretty much like SixtNeuwagen.de, another new auto configuration site run by Sixt Leasing; which makes one wonder if the former will fade away.

Autohaus24.de launched in 2009 as a joint venture of Sixt Ventures and Autobild.de, an online auto magazine owned by Axel Springer. In 2016, Sixt Leasing bought Axel Springer’s 50-percent share, took over the portal and consolidated operations under one roof.

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