The company’s auto vertical has already become the country’s leading auto platform, with more than 500 thousand listings.
It presumably hopes to achieve the same success with real estate, and it looks like its already on its way. Letgo Tukey’s new property vertical has amassed 10, 000 listings since launching three weeks ago.
The category allows users to search available rental properties, properties for sale, stores, and land, although the company is focusing on property sales. Listings can be sorted by price, size, region, and number of rooms, amongst other filters.
Letgo launched its auto section alongside an extensive television ad campaign. It did the same when the company first launched in Turkey. We’ve yet to see an advertising push for the new vertical.