In the U.K., mobile-first marketplace Shpock has launched Shpock+ Motors — a new online platform for professional car dealers. The launch coincides with high volume TV, radio, and online advertising campaigns. 

The company is one of Europe’s largest marketplace apps and claims to be among the top three car marketplaces in the U.K. with more than 4 million monthly active users in this region.

In a press statement this week, Shpock said that the new platform will provide dealers with the option to publish their stock by integrating with key feed providers. Alternatively, dealers will be able to manually upload stock in an “intuitive” manner which, they claim, will take around half the time of other portals.

Dealers will also be able to promote their brand nationwide as well as in their local area. The app will show the closest items first in a specified search and will allow dealerships to be the first point of sale in their region. The app can further provide a branded digital forecourt and a live dashboard.

Motors is one of the strongest categories in the Shpock online marketplace. This is in addition to a wide range of other categories like electronics, fashion, and furniture. Shpock said the wide range of goods available on the site will drive additional traffic to its dedicated motor sales area.

Shpock is operated by Schibsted-owned Finderly GmbH. It’s active in six countries: Austria, Germany, Italy, Sweden, Norway and the U.K. — and claims to have 10 million active users in total.

Speaking about the new platform,  head of U.K. sales Steve Grice (LinkedIn profile) said, “Our customers have already come back to us with high-quality feedback. There has been particular admiration for the quality of calls and leads, the dashboard page and the little time needed to upload new adverts.”

The launch of this new platform is an indication of the company’s intention to capitalize on its fast-growing motors audience and to become an influential player in the auto vertical space.

Print Friendly, PDF & Email

Related Articles