Japanese real estate company AtHome Co, Ltd.* has introduced virtual reality previews and panoramas of properties listed with its estate-agent service AtHome Business Base.

AtHomeHome-seekers can get an immersive experience of properties on VR headsets available at the company’s franchise stores, according to a news statement. The company has 54,618 stores across the country.

Recruit HoldingsSuumo.jp was probably the pioneer of VR technology in the country’s real estate sector. RealEstate.co.jp, which is owned and operated by GPlus Media, walked an indirect path to get VR capability for its for-rent listings. Nomu.com rolled out 3-D walkthrough videos of apartments and condominiums last year. Lifull Home’s (at Homes.co.jp) took the hassle out of on-site visits by enabling online tours on an app dedicated for this purpose.

The company was founded in 1967 and operates the property vertical Athome.co.jp — which is currently home to around 1.8 million listings for second-hand apartments and renovated mansions for rent and on sale.

The site attracted 10.2 million visitors in Mar., according to SimilarWeb. Homes.co.jp recorded monthly traffic of 18.6 million visitors while Suumo.jp is the market leader with 29.4 million visitors during the month.

*Not to be confused with the listed AtHome in the U.S., or the Luxemburg-based AtHome Group.

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