Oikotie Jobs introduces VR tours, tests chats

16 May 2018

In Finland, Oikotie.fi — Sanoma’s horizontal platform for apartments, vehicles, and jobs — has offered recruiting companies help in creating VR tours to embed in their job listings presented on the site.

A VR tour presentation can be ordered directly from Oikotie and will be created by the site’s partners. For customers with existing VR content, the company can also just embed the tour.

The first VR presentation appeared on job listings from Elisa Oyj, a Finnish telecommunications company. With the help of VR glasses and a smartphone, Elisa’s job ads now include a realistic, 360-degree VR experience; helping candidates understand the company’s working environment.

Elisa’s VR presentation also works well in a browser. With 3D technology, you can move around in the direction you want and retrieve information about interesting objects. The presentation has been implemented in collaboration with 3D Studio Blomberg.

Oikotie has also recently piloted a chat service where a representative of a recruiting company responded to applicant’s questions in real time.

Oikotie Jobs is one of the most popular job sites in Finland. Its main competitor is Alma Media’s job vertical Monster.fi. Another important site is job search engine Duunitori.fi.

Oikotie.fi received 4 million visits across its categories in April, according to SimilarWeb. Monster.fi counted 495,140 visits and Duunitori.fi had 2 million visits (desktop and mobile websites) during the same period.


Andrzej Sowula

Andrzej Sowula has been a writer and an analyst for AIM Group since March 2013, focusing on the Polish market. As a journalist, he has worked in Poland for regional newspapers and national Internet-focused magazines for almost a decade. He has also substantial both in-house and in a PR agency experience as a PR specialist. Currently, he owns a small PR consultancy in Poland called PR Solutions. Andrzej has graduated from Journalism, Political Science and Business and Management at Jagiellonian University. He lives and works in Krakow.