Zillow, the U.S. online real estate marketplace, will launch a direct feed of Canadian properties later this year, the company announced Wednesday.

The agreement with Century 21 Canada, which will enable Seattle-based Zillow to expand its reach northward, mirrors Zillow’s relationship with Century 21 in the U.S. It directly challenges Realtor.ca, the website of the Canadian Real Estate Association, which has been the dominant real estate sales site in Canada for years.

Zillow listings offer sales histories, including the selling price of homes — information considered private by the Toronto Real Estate Board. That board is asking the Supreme Court of Canada to review a ruling that sales price can be released on some password-protected brokerage sites, the Toronto Star reported.

Launched in 2006, Zillow is owned and operated by Zillow Group, Inc. (Nasdaq:Z and ZG). In addition to Zillow.com and Trulia.com, Zillow operates a suite of mobile real estate apps, with more than two dozen apps across all major platforms.

Almost 80 percent of U.S. home buyers shop online for homes, according to Zillow.


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