Bunnings Warehouse, the Australia-based household hardware giant, will now offer customers a fixed-price installation service through a strategic partnership with online trades and services site HiPages.

HiPages co-founder David Vitek

HiPages co-founder David Vitek

The deal will give Bunnings customers the option of adding a $275 AUD fixed-price installation service — which includes all fittings and fixtures, removal and disposal of old toilets, and a five-year warranty — from HiPages when they purchase a toilet suite.

Customers will receive a unique voucher code at the time of purchase, which is used to book a local tradesperson on the HiPages website.

The installation service will be rolled out nationwide, following a trial in 15 Bunnings stores in New South Wales.

In a news statement, Bunnings managing director Michael Schneider (LinkedIn profile) called the partnership an “exciting offer”, as the hardware chain, known for popularizing the DIY home improvement trend in Australia, moves to cater to the growing market of “do it for me” (DIFM) customers.

“This is an exciting offer for Bunnings customers and local tradies across Australia, making it easier and more affordable for customers to update their bathroom and connect with local tradies to assist with those jobs that require a licensed tradesperson.”

Bunnings has previously resisted catering to the DIFM market out of fear that a botched job could taint the experience or even leave the chain liable for damages. But there’s growing demand for installation services from customers who are time poor or who lack the DIY skills.

Recently, fellow retailers IKEA, Bing Lee and Coles (which is owned by Bunnings parent Wesfarmers) have teamed up with the outsourcing marketplace Airtasker to offer similar installation or personal shopping services.

“We’re thrilled to partner with Bunnings, to help more Australians experience the benefit and ease of being able to instantly book a qualified, local tradie online,” HiPages co-founder and chief executive David Vitek (LinkedIn profile) said.

Unlike its rivals, which include the Domain-backed OneFlare, HiPages vets the trades licenses and Australian Business Numbers of all tradespeople registered on its site.

HiPages, the largest of three online trades and services sites operating in Australia, is rumored to be considering an IPO in the next 12 months. News Corporation, the majority shareholder of real estate company REA Group, holds a 30 percent stake in the site.

HiPages said approximately 4,000 plumbers are registered with its service nationwide.

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