Yahoo Auctions, the pioneer of inter-individuals online trade in Japan, is collaborating with non-profit national shoplifting prevention organization to prevent transactions of stolen goods.

Initially, the marketplace will glean information on burglaries of high-priced books from major bookstores, verify them against the listings on the platform and report theft incidence to the police, according to a news statement. In future, it will expand this cooperation to other products, study shoplifting tactics and conduct research on trends of theft products on the Internet.

Yahoo Japan Group (, a joint venture between Yahoo in the U.S. and Japan’s telecom operator SoftBank, introduced Yahoo Auctions back in 1999. Yahoo Japan is listed on the Tokyo Stock Exchange (TSE: 4689). There is also an English version of Yahoo Auctions (here).

Yahoo Auctions (or Yahuoku, as it is known in Japan) is the second marketplace to join the anti-shoplifting organization after Mercari (we reported on it here).

Yahoo Japan joined forces with Mercari to set up the E-commerce Business Council last year. The council aims to curb the trade of counterfeit products and protect consumer rights (we reported on it here).

Yahuoku has multiple categories: from used cars and houses to services. Its desktop and mobile sites saw 144.1 million visitors in May while Mercari saw 40.1 million, according to SimilarWeb. The latter, which is a mobile-first flea market, has recorded 75 million app downloads in Japan alone (the tally is 100 million worldwide), whereas Yahuoku’s app downloads are five million plus (source Google Play).

The consolidation of consumer-to-consumer marketplace apps Rakuma and Fril is likely to pose a challenge to Mercari as it fights to hold its number one spot in the used-stuffs market. KauMachi is a new entrant (we reported on it here). Recommerce app also vies for a significant share in the second-hand goods market.

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