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Russian telco MaximaTelecom is set to acquire a minority stake in local recruitment app PapaJobs, according to Russian media.

The deal has valued PapaJobs at RUB300 million ($4.7 million U.S.). No further information about the size of the acquired stake has been revealed. We do know that it will be a media-for-equity agreement, with MaximaTelecom set to market PapaJobs across its various platforms and operator services.

MaximaTelecom is the official operator of public Wi-Fi spots across Russia. These access-points direct users to Wi-Fi.ru — a landing page with total monthly visits of 28.7 million in May, according to SimilarWeb. This is the resource that interests PapaJobs, which itself has insignificant desktop traffic and a still small, but rising, number of app users.

“A number of similar platforms have chosen this way to evolve. For example, European services JobToday and its Spanish rival CornerJob. MaximaTelecom offers exactly the audience that we need,” Papajobs founder Vitaliy Krilov told Russian media.

Krilov was the director for taxi app Gett in Russia before he left to launch PapaJobs in 2017. The startup attracted 40 million rubles in launch capital ($630,000 U.S.) from several VCs and private investors. Its motto is “find work near your home within 24 hours.” The company operates primarily in Moscow and surrounding regions, although expansion to neighboring countries is planned.

The app focuses on blue-collar jobs, particularly in the transport, retail, and services sector. Companies respond to applications within 24 hours.