German fashion re-commerce site Rebelle has signed an agreement with Italian media company Mediaset Group, for TV spots in exchange for a stake in the start-up, WiWo.de reported recently (in German).

The deal is worth “millions of Euros” — no further details were given by either side — and will provide Rebelle greater brand awareness in Italy, where it has operated since 2016. The site was founded in 2013 in Germany and is also present in Austria, the Netherlands, U.K., and France.

Operated by StyleRemains GmbH, Rebelle focuses on used designer-label fashion. It lets sellers list items themselves or via a site-managed consignment service. The site lists around 100,000 items and the average sale is €300 ($349 U.S.).

In September 2017, founder and MD Cecile Wickmann said the site pulls in eight-figure annual revenues and has year-on-year growth of over 600 percent.

Mediaset Group, which is owned by the family of former Italian prime minister Silvio Berlusconi, runs several high-reach TV channels. The company sees growth in fashion re-commerce. “Italy is the largest luxury goods market in Europe,” Massimo Beltrame (LinkedIn profile), marketing director of Mediaset AdVentures (a group subsidiary) told WiWo.de.

Last month, Rebelle announced it had acquired Danish competitor The 2nd Edit, in order to expand into Scandinavia.

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